As a design studio that focusses on brand development, there are times where we advise our clients not to spend ten's of thousands of dollars to develop a fresh new brand, even if its contrary to our client's expectations.
Simcoe Plastics Ltd. came to us with the idea they needed to rebrand themselves with a new identity and image to maintain market relevance. With a 37 year old brand identity, this wasn't an unreasonable expectation.
We requested time to evaluate their brand to give our recommendation. After analyzing their industry, target markets, competitors and evaluating their buyer's expectations of their company and services, we advised them to not create a new brand as it would slow their revenue growth and marketing efforts for the duration of 2017. We recommended a rebrand, using the established identity as the blue print, and phase in the updated image as promotional, advertising and marketing materials were reprinted and updated.
This decision saved Simcoe Plastics Ltd. thousands of dollars, maintained current marketing budgets with slight alterations and allowed for costs to update materials to be spread over the remainder of the year instead of 2 months.
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90% of ALL global sales are decided on by emotions. Is your business connecting to your customer's emotions? Do you want to know how?
Outside the BOX: Brand Development builds strong brands by connecting our clients with their customer's emotions. Contact us today to find out how!
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Youth Haven's brand needed a tool to attract attention during events and fundraisers while encouraging people to stop and think about homeless youth in our community. The decision was made to create a banner with a single, dramatic, message to draw attention to homeless youth while breaking the stereo type of youth living on the streets. As part of the banner's development, homeless youth, at Youth Haven, were asked to give feedback regarding the imagery, message as well as why they chose Youth Haven. The finished design made Youth Haven highly visible, recognizable and allowed homeless youth a means to discretely gather contact information without being centred out by their pears.
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Are your sales dropping and you don't know why? Maybe it's time to review your sales material and bring back the spark that set your business on fire. Outside the BOX: Brand Development can work with your sales team to create marketing material that grabs customer attention and supports your sales team. Call us today to find out how.
As part of the Youth Haven brand, their brochure provides a needed marketing piece, and information source, to inform individuals of Youth Haven and the resources it gives to homeless youth.
This piece was created, as part of the brand restructuring, to tell a story and provide a sense of what homeless youth go through every day on the street. Images and colours were chosen to embody this visual goal and provide a sensory impact to the reader as they explore the brochure.
