About Us

We are a locally owned and operated independent retailer of raw pet food, treats, and supplies. We are dedicated to providing the freshest and highest quality ingredients for pets. Our selection includes quality proteins and meals from reputable brands (Raw Performance, Big Country Raw and Bold By Nature to name a few), along with supplements (Adored Beast Apothecary, Earth MD, Thrive and Down To Earth) and premium side dishes to complement any diet. At Wilderness Raw, we believe that if the quality isn’t good enough for us, its not good enough for your pets. We offer personalized one-on-one assessments to ensure the chosen diet suits your pet’s needs.

Can't make it to the store? We also provide delivery services!  

History and Motivation: 
Wilderness Raw was established in late 2018 out of a personal need for quality pet food. After experiencing many trials and errors in finding the right product for their own dogs, the founders finally sourced a reliable and high quality supplier. This led to the birth of Wilderness Raw. During the COVID19 pandemic, the business successfully pivoted to contactless delivery, allowing pet owners to continue providing for their pets without leaving their homes. This service remains a key part of our offering today. 

Philosophy:   

Our philosophy centers on offering natural, locally sourced products to ensure optimal health and wellbeing for pets. We emphasize quality and transparency, thoroughly vetting and testing all products before they reach our shelves. We collaborate with trusted local manufacturers who source ingredients from Canadian farms, focusing on sustainability and ethical practices. We prioritize products free from artificial additives and support the natural dietary needs of pets. Continuously developing our 
knowledge and skills, we strive to improve the ever-growing pet industry. 

Inspiration and Joy in Work:   

The team at Wilderness Raw finds joy in building relationships with customers, who we consider part of our Wilderness Raw family. Helping pet parents with dietary concerns and seeing the positive impact on their pets is deeply rewarding. Our greatest inspiration comes from witnessing the improvements in pets' health and happiness after switching to our recommended diets. 
The fulfilment we get from both our customers and our home lives drives everything we do. 

Special Message to the Community:   

We invite everyone to stop by our store, pets included. If you or your pet need a calm environment, please call us at (705-615-9820) or email us at info@wildernessraw.com, and we'll arrange a special visit for you both. 

Fun Story:   

Wilderness Raw is more than just a business; it's a story of friendship and community. The Cattaruzza and Hill families becameneighbours in 2011 (in Innisfil) and soon formed a strong bond. Their children grew up together, and even before becoming co-owner, Ryan frequently helped Mike with the business. While they don't always work together at the store, their friendship remains strong, and they continue to create lasting memories in their off time. 

Mike Cattaruzza, Ryan Hill, Stephanie Ross-Cattaruzza